Which major film studio underwent a dramatic brand repositioning in the early 2010s, shifting from family-friendly animation to incorporate more mature, franchise-driven content?

Major film studios occasionally undergo significant brand repositioning to stay relevant in a changing entertainment landscape. These strategic shifts can involve new visual identities, target audience adjustments, or content direction changes. This poll tests your knowledge about one of the most dramatic brand transformations in film industry history. Can you identify the correct repositioning strategy that revolutionized a studio's market perception?

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Marvel Studios, which evolved from a comic book publisher to a blockbuster film powerhouse with the launch of the Marvel Cinematic Universe
Lionsgate, which repositioned from an independent film distributor to a major studio following the success of 'The Hunger Games' franchise
Disney, which expanded beyond its traditional animation focus through strategic acquisitions of Pixar, Marvel, Lucasfilm, and eventually 21st Century Fox
DreamWorks Animation, which separated from DreamWorks Pictures to establish itself as a direct competitor to Disney in the family entertainment space