Which major retailer's holiday visual merchandising strategy was inspired by the Danish concept of 'hygge', leading to their globally successful 'cozy living' campaign?

In today's global marketplace, many brands incorporate cultural traditions and symbolism to connect with consumers on a deeper level. Cultural elements in branding can create powerful emotional connections, but they must be implemented with authenticity and respect. This trivia question explores how a major brand successfully integrated cultural traditions into their visual merchandising strategy, creating one of the most recognizable seasonal marketing campaigns worldwide.

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IKEA
Target
Crate & Barrel
West Elm