Which innovative marketing strategy did Epic Games Store use to rapidly build its user base and challenge Steam's market dominance after its launch in December 2018?

Epic Games revolutionized the digital game distribution market with an aggressive marketing strategy that quickly gained them market share against established competitors like Steam. One particular approach they took changed how players build their game libraries and how developers view digital storefronts. Test your knowledge about this disruptive business strategy that shook up the gaming industry!

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Weekly free game giveaways where users could permanently add premium titles to their libraries
Subscription-based model offering unlimited access to all games on the platform
Play-to-earn system where users received store credit for gameplay achievements
Loyalty program offering progressive discounts based on previous purchases