Which gaming company first introduced interactive 'gaming zones' in their flagship stores where customers could play unreleased titles, contributing to a retail design revolution in the gaming industry?

The gaming industry has transformed retail spaces from simple shelves of boxed products into immersive brand experiences. As physical and digital retail boundaries blur, gaming companies have pioneered innovative store designs that transport customers into their virtual worlds. Test your knowledge about how one major gaming company revolutionized its retail approach with an iconic store design that changed the industry forever.

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Nintendo with their 'Nintendo World Store' concept in 2005
Sony with their 'PlayStation Experience Centers' in 2008
Microsoft with their 'Xbox Play Lounges' in 2006
Valve with their 'Steam Interactive Spaces' in 2010