Which celebrity's collaboration with Puma in 2014 pioneered the now-common strategy of appointing celebrities as creative directors rather than just brand ambassadors?

Test your knowledge about innovative product collaborations between major brands and celebrities that disrupted traditional retail markets. These partnerships have changed how companies approach product launches and marketing strategies, often creating unprecedented consumer demand and shifting industry demographics.

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Rihanna
Beyoncé
Kanye West
Pharrell Williams