Which global tech company transformed a historic 1920s theater in Los Angeles into a flagship store that maintained the original Renaissance Revival architecture while subtly incorporating its brand identity?

Adaptive reuse of historic buildings has become a powerful form of brand storytelling for major companies. By transforming architectural landmarks into flagship stores or headquarters, companies create immersive brand experiences while preserving cultural heritage. This approach communicates corporate values, creates memorable customer experiences, and often generates significant media coverage. Test your knowledge about this intersection of architecture and brand storytelling!

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Apple (Tower Theatre)
Microsoft (Babylon Theatre)
Google (Rialto Playhouse)
Samsung (Orpheum Theatre)