Which endangered species was chosen as the iconic mascot for the World Wildlife Fund (WWF) when it was founded in 1961?

Brand mascots have long been powerful symbols for companies, but in the wildlife conservation sector, they take on special significance. These animal ambassadors help organizations build recognition while educating the public about endangered species and conservation efforts. Test your knowledge of famous wildlife conservation brand mascots and discover which iconic animals have become the face of global conservation movements.

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