Which athlete's endorsement deal was the first to include an equity stake in the company rather than just a traditional payment structure?

In the sports industry, athlete endorsements have dramatically evolved over the decades, transforming from simple product placement to complex partnership deals worth hundreds of millions. These endorsements have revolutionized sports marketing, creating iconic brand-athlete associations that transcend generations. Test your knowledge about this fascinating aspect of sports business that connects star power with product promotion.

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• Michael Jordan with Nike (1984)
• LeBron James with Beats Electronics (2008)
• Tiger Woods with Titleist (1996)
• Serena Williams with Gatorade (2009)

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