Which Broadway musical pioneered the digital lottery ticket system that has now become industry standard, using a custom-built app that dramatically increased audience diversity and engagement?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how theater productions market themselves and engage with audiences. From virtual reality previews to innovative ticketing platforms, technology has changed how we experience live performances. This poll tests your knowledge about a groundbreaking digital marketing strategy that revolutionized Broadway ticket sales and audience engagement for a specific production.

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Hamilton, with its #Ham4Ham digital lottery that processed over 10 million entries in its first year
The Lion King, with its Pride Rock Pass mobile system that featured augmented reality experiences
Dear Evan Hansen, with its #YouWillBeFound platform that incorporated social media verification
Wicked, with its Defying Gravity lottery that used blockchain technology to prevent ticket scalping