Which celebrity was told their cosmetics line would fail but went on to build a billion-dollar beauty brand through innovative direct-to-consumer marketing and social media strategies?

Celebrity product launches can be fascinating case studies in brand building and market risks. Some become billion-dollar empires while others fade quickly into obscurity. This trivia tests your knowledge of a famous celebrity product launch that defied expectations and proved critics wrong through innovative marketing and authentic brand alignment.

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Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company