Which transportation company first introduced a fully integrated 'Travel Marketplace' e-commerce platform that allows passengers to purchase not just tickets but also accommodations, activities, and local experiences?

The transportation industry has embraced e-commerce in innovative ways over recent years. From ticket purchasing to integrated travel shopping experiences, transportation companies have developed sophisticated retail platforms to enhance customer experience and boost ancillary revenue. This trivia question tests your knowledge of how major transportation providers have revolutionized their digital retail approach in the post-pandemic era.

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