Which groundbreaking advertising decision did Mars make for M&M's in 1954 that revolutionized the brand's identity and remains central to its storytelling today?

M&M's has become one of the world's most recognizable candy brands with its colorful chocolate pieces and memorable characters. Behind this iconic confectionery lies decades of clever brand storytelling, marketing innovations, and character development that have helped M&M's maintain relevance across generations. Test your knowledge about the history and evolution of this sweet brand's storytelling journey!

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Introducing the animated M&M's characters with distinct personalities
Creating the slogan 'Melts in your mouth, not in your hand'
Adding peanut varieties to their product line
Launching their first television commercial featuring celebrities