Which religious organization pioneered one of the first successful mail-order catalog businesses in the 1700s, establishing an early form of direct-to-consumer retail?

Throughout history, religious organizations have pioneered various retail and commercial practices to spread their messages and support their communities. From medieval monasteries selling handcrafted goods to modern megachurch bookstores, religious retail has a fascinating evolution. This trivia question explores a significant historical retail innovation with religious origins that influenced modern commerce.

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The Society of Friends (Quakers)
Jesuit missionaries
Buddhist monasteries
The Mormon Church