Which dynamic pricing strategy, introduced on Broadway around 2011, significantly changed how premium tickets were sold for hit shows like 'The Book of Mormon' and 'Hamilton'?

The performing arts industry has undergone significant transformations in how tickets are sold and distributed. From physical box offices to digital marketplaces, theaters have adapted their retail strategies to reach broader audiences and maximize revenue. This trivia question explores an innovative pricing strategy that changed how Broadway shows approach ticket sales and accessibility.

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Premium Pricing (charging $300+ for best seats while keeping other tickets at standard prices)
Lottery Systems (daily drawings for deeply discounted front-row seats)
Rush Tickets (discounted same-day tickets available at the box office)
Subscription Packages (season ticket bundles with priority seating)