Which innovative customer engagement strategy helped Broadway shows achieve record-breaking ticket sales during the 2018-2019 season before the pandemic?

The performing arts industry has evolved significantly in how it markets productions and engages audiences. Modern theaters and performance venues must navigate the digital landscape while maintaining the authentic artistic experience that draws patrons. This trivia question explores a notable retail customer engagement strategy that revolutionized how performing arts organizations connect with their audiences. Test your knowledge of how technology and traditional arts marketing have merged in recent years!

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Dynamic pricing algorithms that adjusted ticket costs based on real-time demand and seat popularity
Augmented reality playbills that brought show previews to life when scanned with smartphones
Blockchain-based ticket verification systems that eliminated scalping and unauthorized resales
AI-powered casting decisions that used audience preference data to select performers for major roles