Which pharmaceutical company first introduced direct-to-consumer (DTC) television advertising for prescription medications in the United States?

The pharmaceutical and medical device industries have pioneered innovative marketing strategies that changed healthcare forever. Some campaigns became legendary for their impact on both medical professionals and patients, while others revolutionized how medical products are positioned and sold. Test your knowledge of these historic marketing transformations that shaped modern medicine.

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Pfizer with Viagra
Eli Lilly with Prozac
Schering-Plough with Claritin
Johnson & Johnson with Tylenol