Which groundbreaking advertising technique helped 'The Blair Witch Project' (1999) become one of the most profitable independent films ever by convincing audiences the found footage was real?

The film and television industry spends billions annually on advertising and marketing campaigns to promote new releases. From viral social media campaigns to innovative promotional stunts, studios employ increasingly sophisticated advertising techniques to cut through the noise and capture audience attention. Test your knowledge about some of the most innovative and successful advertising techniques that have helped turn movies and TV shows into cultural phenomena!

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Viral marketing campaign suggesting the footage and disappearances were real, including fake missing person reports and a documentary on Sci-Fi Channel
Celebrity endorsements featuring A-list actors claiming to be genuinely frightened by the footage
Limited theatrical release strategy with artificial ticket scarcity to create FOMO (Fear Of Missing Out)
Nationwide haunted house experiences that recreated scenes from the film with professional actors