Which streaming service rebranded shortly before launch because its original name was too similar to an existing BBC service?

The film and television industry has undergone massive transformation with the rise of streaming platforms. Each major studio and tech company has approached their streaming brand strategy differently - from naming conventions to visual identity to content positioning. This trivia question tests your knowledge of how one major player made a critical brand storytelling decision during their streaming platform launch.

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HBO Max (originally planned as 'HBO Plus')
Disney+ (originally planned as 'Disney Play')
Peacock (originally planned as 'Peacock Premium')
Paramount+ (originally planned as 'CBS All Access Direct')