Which sportswear company was the first to sign a billion-dollar lifetime endorsement deal with an athlete, specifically with basketball legend LeBron James in 2003?

Athletic endorsement deals have transformed the sports industry, turning athletes into global brands and creating powerful marketing partnerships. In 2003, one sportswear company made history by signing an unprecedented billion-dollar lifetime endorsement deal with a basketball superstar—a move that revolutionized athlete sponsorships and sports marketing. Test your knowledge about this groundbreaking deal that forever changed how brands partner with athletes.

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Nike
Adidas
Under Armour
Reebok