What retail innovation is known as the 'Gruen Transfer' and is deliberately designed into modern shopping malls and large stores?

Retail stores are carefully designed with psychological principles in mind to influence shopper behavior. From strategic product placements to the science of sensory marketing, stores are engineered to maximize sales. This poll explores one fascinating aspect of store design that has revolutionized the shopping experience and remains largely invisible to the average consumer. Test your knowledge about how retail environments are crafted to guide your journey and purchasing decisions!

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The disorienting layout design that makes shoppers lose track of their original intentions, encouraging impulse purchases
The specific 70-degree angle of store mirrors that makes products appear more flattering when tried on
The precise formula for spacing between aisles that maximizes shopper comfort while minimizing floor space
The calculated ratio of essential to non-essential items that guarantees shoppers must walk past tempting displays