Which 2012 science fiction film lost Disney approximately $200 million partly due to a marketing campaign that deliberately avoided mentioning its source material or genre in its title?

Even Hollywood's biggest films can suffer from marketing missteps. This poll tests your knowledge about one of the most notorious film advertising campaigns that backfired spectacularly despite having a substantial budget and major studio backing. These cautionary tales demonstrate how even promising films can be undermined by misguided marketing strategies, confusing messaging, or tone-deaf promotional tactics that failed to connect with target audiences.

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John Carter
Battleship
Cloud Atlas
After Earth