Which candy brand experienced a 65% sales increase after its prominent placement in a major 1982 sci-fi film, despite initially declining the opportunity for product placement?

Product placement has become a sophisticated art form in the film and television industry, with some integrations becoming as memorable as the movies themselves. These strategic placements not only generate revenue for productions but can significantly boost brand recognition and sales. Test your knowledge about one of the most successful product placement campaigns that transformed an obscure candy into a global phenomenon through a blockbuster film.

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• Reese's Pieces in 'E.T. the Extra-Terrestrial'
• Skittles in 'Close Encounters of the Third Kind'
• M&M's in 'Star Wars: The Empire Strikes Back'
• Hershey's Kisses in 'Blade Runner'

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