Which ancient civilization is credited with creating the first documented customer loyalty program around 2000 BCE, where frequent customers received clay tokens that could be exchanged for goods?

Long before modern loyalty cards and digital points systems, ancient civilizations had innovative ways to encourage customer retention and repeat business. These early merchants understood the value of customer loyalty in bustling marketplaces from Rome to Babylon. This trivia explores one of history's earliest documented customer loyalty programs and how ancient retailers maintained relationships with their patrons through specialized incentives that would influence commerce for millennia to come.

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Ancient Egypt
Ancient Mesopotamia (Sumerians)
Indus Valley Civilization
Ancient China (Xia Dynasty)