Which retail giant pioneered the use of 'location intelligence' in the 1980s by creating custom geographic mapping software to analyze census data for store placement?

The intersection of geography and retail has revolutionized how businesses understand their markets. Geographic Information Systems (GIS) and location intelligence now play crucial roles in retail strategy, from site selection to market penetration. This poll tests your knowledge about how major retailers use geographic data to drive their expansion and customer targeting strategies across different regions and demographics.

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Walmart
Target
Sears
JCPenney