Which innovative retail approach first allowed performing arts venues to implement dynamic pricing based on real-time demand analytics?

The performing arts industry has undergone significant digital transformation in recent years. From virtual performances to innovative ticketing systems, technology has revolutionized how performing arts organizations connect with their audiences and sell their products. This trivia question tests your knowledge about a groundbreaking retail innovation that changed how performing arts venues manage customer journey and boost engagement.

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TDM (Theatrical Demand Management) software, pioneered by The Metropolitan Opera in 2011
ARTS (Audience Retention Ticketing System), developed by Broadway theaters in 2008
VPA (Virtual Performance Access), introduced by London's Royal Ballet in 2013
PATS (Performing Arts Ticketing Suite), launched by Cirque du Soleil in 2015