Which company invented the first modern customer loyalty program in 1981 that used a computerized database to track customer behavior and offer targeted rewards?

While loyalty programs seem ubiquitous today, their invention represented a revolutionary approach to customer retention. These programs fundamentally changed how businesses interact with consumers, creating ongoing relationships rather than single transactions. This trivia question explores the origins of a system that has evolved into sophisticated data-driven customer engagement platforms across nearly every industry.

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American Airlines (AAdvantage program)
Marriott Hotels (Marriott Rewards)
Sperry & Hutchinson (S&H Green Stamps)
American Express (Membership Rewards)