Which athlete's endorsement deal with Nike created the Air Jordan brand, eventually becoming its own division and surpassing $5 billion in annual revenue by 2022?

Athletic endorsements have transformed the sports industry, creating iconic partnerships between athletes and brands. Some deals have transcended mere sponsorship to become cultural phenomena and business case studies. This trivia question explores one of the most successful athlete-brand partnerships in history that revolutionized the sneaker industry and sports marketing landscape.

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Michael Jordan
LeBron James
Serena Williams
Tiger Woods