Which celebrity endorsement deal is credited with saving Puma from financial trouble in the 2010s, helping transform the brand from $4 billion to over $14 billion in value?

Celebrity endorsements have been a cornerstone of product marketing for decades, but their effectiveness varies dramatically. This poll tests your knowledge about one of the most successful celebrity-brand partnerships in retail history that transformed a struggling product line into a billion-dollar enterprise. Understanding these success stories provides valuable insights into consumer behavior, brand management, and the strategic power of associating products with the right public figures.

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Rihanna's Fenty x Puma collaboration
Usain Bolt's performance line
Selena Gomez's athleisure collection
The Weeknd's XO clothing line