Which political party underwent a major brand identity redesign in 2018, adopting a simplified logo and new color palette to appear more modern and accessible to younger voters?

Throughout history, political parties and government institutions have developed sophisticated brand identities to connect with citizens and communicate their values. These visual and messaging systems have evolved significantly with changing communication technologies and public expectations. Test your knowledge of how political branding has shaped modern governance and campaigns.

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• The UK Labour Party
• The Democratic Party (USA)
• The Liberal Democrats (UK)
• The Republican Party (USA)

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