Which architectural firm's "Buildings That Speak" campaign revolutionized architectural brand positioning by focusing on the emotional impact of spaces rather than technical specifications?

In the world of architecture, brand positioning can make or break a firm's success. One architectural brand made history with its revolutionary marketing campaign that changed how architectural services are perceived globally. This campaign not only positioned the firm as an industry leader but also influenced how architectural services are marketed today. Test your knowledge about this significant moment in architectural marketing history!

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Foster + Partners
BIG (Bjarke Ingels Group)
Zaha Hadid Architects
Gensler