Which company launched the first modern, points-based loyalty program in 1981 that became the template for many airline and retail loyalty programs that followed?

Loyalty programs have transformed how businesses retain customers and drive recurring revenue. From simple punch cards to sophisticated digital ecosystems, these programs represent a fascinating intersection of marketing psychology, data analytics, and customer relationship management. This trivia question explores a pivotal moment in loyalty program history that changed retail forever and set the template for many programs we see today.

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American Airlines (AAdvantage)
Marriott Hotels (Marriott Rewards)
American Express (Membership Rewards)
S&H Green Stamps