Which celebrity has built the highest-valued personal brand empire as of 2023, with their retail ventures and product lines estimated to be worth over $3 billion?

The intersection of fame and business has created some of the most valuable personal brands in the world. Celebrities have leveraged their fame to build retail empires worth billions. This trivia tests your knowledge about which famous personalities have built the most financially successful brand empires through product launches, endorsements, and retail ventures. Can you identify whose personal brand has translated to the highest monetary value in the marketplace?

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Rihanna (Fenty Beauty, Savage X Fenty)
Kylie Jenner (Kylie Cosmetics, Kylie Skin)
Kanye West (Yeezy)
Jessica Alba (The Honest Company)