Which celebrity endorsement deal was the first to break the $1 billion mark, revolutionizing influencer marketing in pop culture?

In the world of pop culture, celebrity endorsements have become a cornerstone of marketing strategy, with brands paying astronomical sums to secure famous faces for their campaigns. These partnerships can transform both the celebrity's career and the brand's market position. This trivia question explores one of the most significant moments in endorsement history that changed how we view the relationship between celebrities and brands.

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Michael Jordan's lifetime deal with Nike (2015)
Beyoncé's partnership with Adidas (2019)
George Clooney's long-term contract with Nespresso (2006)
Taylor Swift's multi-year agreement with Coca-Cola (2013)