Which company's World War II advertising slogan "serving those who serve" was created when they repurposed factories to produce military equipment, and continues to influence their brand identity today?

During World War II, many companies shifted their advertising strategies to support the war effort while maintaining brand awareness. This period represents one of the most fascinating intersections of military history and marketing innovation. Companies had to balance patriotism with commercial interests, often repurposing their production for military needs while keeping their brand relevant for the post-war consumer economy. Test your knowledge about these wartime marketing adaptations that shaped modern advertising techniques.

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General Motors
Coca-Cola
IBM
Gillette