Which innovative marketing strategy helped Fortnite become a global phenomenon despite being a late entrant to the Battle Royale genre?

Test your knowledge about innovative gaming marketing strategies that changed the industry! The gaming world isn't just about great games—it's also about groundbreaking marketing campaigns that captured players' imaginations and set new standards for product promotion in virtual worlds. Can you identify which revolutionary marketing approach helped launch one of gaming's most successful franchises?

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The free-to-play model combined with cosmetic-only monetization and frequent cultural crossovers
A $100 million traditional TV advertising campaign targeting mainstream audiences
Being the first Battle Royale game to implement a building mechanic
Exclusive console release strategy with timed platform exclusivity deals