Which gaming company's influencer marketing strategy for their battle royale game included paying popular streamer Ninja $1 million to play their game at launch, helping it reach 10 million players within 72 hours?

The gaming industry has revolutionized influencer marketing, creating unique partnerships that drive massive engagement and sales. From professional esports athletes to content creators on platforms like Twitch and YouTube, gaming influencers have unprecedented power to shape consumer behavior. Test your knowledge about one of the most successful influencer marketing campaigns that changed how the gaming industry approaches promotional partnerships.

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Epic Games (for Fortnite)
Electronic Arts (for Apex Legends)
Activision (for Call of Duty: Warzone)
Riot Games (for VALORANT)