Which controversial market research practice did Netflix pioneer that fundamentally changed how streaming platforms develop new TV shows?

The success of films and TV shows often depends on how well studios understand their audience. Market research plays a crucial role in shaping content creation, character development, and even distribution strategies in the entertainment industry. Test your knowledge about how Hollywood and major streaming platforms gather insights about viewer preferences and behaviors that influence billion-dollar production decisions.

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Using A/B testing with different versions of pilot episodes shown to sample audiences
Analyzing viewer metadata to bypass the traditional pilot process entirely
Requiring focus group participants to sign 10-year NDAs about unreleased content
Using AI to generate script drafts based on trending social media topics