Which celebrity's 1984 endorsement deal with Nike created the first billion-dollar athlete-endorsed product line and revolutionized sports marketing?

In the 1980s, one celebrity's appearance in a commercial campaign revolutionized how brands used famous personalities in advertising. This campaign not only saved a struggling brand but also established a new paradigm for celebrity endorsements in pop culture. The unprecedented multi-million dollar deal was considered risky at the time but proved to be one of the most successful marketing decisions in retail history. Test your knowledge of this pivotal moment in advertising history!

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Michael Jordan with Air Jordan
Bo Jackson with the 'Bo Knows' campaign
Magic Johnson with Converse
Larry Bird with the 'Nothing But Net' McDonald's ads