Which innovative digital marketing strategy did Nike first implement in 2018 that revolutionized how customers could personalize their shoes before purchase?

In recent years, sports retailers have revolutionized how they connect with customers through innovative digital marketing strategies. Major brands have invested heavily in omnichannel experiences that blend physical and digital shopping journeys. From augmented reality fitting rooms to personalized mobile shopping experiences, the sports retail landscape has transformed dramatically. Test your knowledge of this digital revolution in sports retail marketing!

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AR-powered Nike Fit scanning technology that measures foot dimensions through your smartphone camera
Nike By You (formerly Nike ID) AR experience that lets customers visualize custom designs in real-world environments before ordering
Nike Run Club integration that recommends shoes based on your personal running data and gait analysis
Nike SNKRS app Stash feature that uses geolocation for exclusive in-store product drops