Which e-commerce innovation fundamentally transformed Broadway ticket sales in the early 2000s, leading to a significant shift in audience demographics?

The performing arts industry has evolved significantly in how it markets and sells products to audiences. From merchandise at theater venues to online ticketing platforms, the business side of performing arts has transformed to meet changing consumer behaviors. Test your knowledge about the retail strategies and e-commerce innovations that have shaped how audiences access and purchase performing arts experiences and memorabilia.

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Rush tickets and digital lotteries that made premium shows accessible to younger audiences
Subscription-based streaming services for recorded performances
VR theater experiences with pay-per-view options
Blockchain-based ticket verification systems