Which airline launched the very first modern frequent flyer loyalty program in 1981, forever changing customer retention strategies in transportation?

Airline loyalty programs revolutionized the transportation industry and became a model for customer retention strategies across sectors. These programs not only incentivize repeat business but generate billions in revenue through partnerships with credit cards, hotels, and retailers. Test your knowledge about the history and evolution of these influential frequent flyer programs that changed how we think about customer loyalty in transportation.

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