Which innovative retail experience, launched in 1996, revolutionized mythology-based merchandising by creating an immersive 'capture and collect' customer journey?

Throughout history, sacred objects and mythological items have been significant retail commodities. From ancient marketplaces selling talismans to modern stores offering folklore-inspired merchandise, the retail experience of mythological products has evolved dramatically. This trivia tests your knowledge about a famous retail innovation that revolutionized how mythological merchandise was sold to the public, creating an immersive customer journey that transformed casual browsers into devoted collectors.

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