Which major retail brand pioneered the use of advanced geographic data analytics to create its 'micro-market' store formats that adapt merchandise assortments based on neighborhood demographics?

Geographic Information Systems (GIS) have transformed how retail brands analyze locations, plan expansions, and create targeted experiences. From choosing store locations based on demographic data to optimizing supply chains through spatial analysis, geography has become a critical element in retail strategy. Test your knowledge about this fascinating intersection of geography, technology, and retail innovation!

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