Which company's loyalty program was the first to use the now-ubiquitous tier-based status system (Bronze, Silver, Gold, etc.) that has since been adopted by countless other businesses?

Customer loyalty programs have become essential tools for businesses to retain customers and drive repeat purchases. From coffee shop punch cards to sophisticated digital rewards systems, these programs have evolved dramatically over the decades. This trivia question tests your knowledge about a groundbreaking loyalty program that fundamentally changed how businesses approach customer retention and rewards.

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American Airlines (AAdvantage)
Starbucks (Starbucks Rewards)
Marriott Hotels (Marriott Bonvoy)
Amazon (Amazon Prime)