Which innovative digital marketing strategy helped Celestron's NexStar Evolution telescope series achieve record-breaking sales in 2019?

The astronomy industry has seen remarkable innovations in how products and experiences are marketed to both amateur stargazers and professional astronomers. One particularly successful digital marketing campaign revolutionized how a major telescope manufacturer connected with their audience. Test your knowledge about this groundbreaking approach that changed how astronomy products are marketed in the digital age.

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User-generated astrophotography contest where winning images were featured in an interactive sky map app
Virtual reality observatory experiences allowing customers to test telescopes remotely before purchasing
Influencer campaign featuring celebrities discussing their favorite celestial objects viewed through the telescope
Augmented reality star-finding app that showed potential telescope views based on user location and time