Which retail strategy was most responsible for the dramatic growth in consumer telescope sales during the early 2000s?

The astronomy product market has evolved dramatically in recent decades, with telescopes becoming more accessible to amateur stargazers. This trivia question focuses on a pivotal retail strategy that transformed how telescopes were marketed to the general public. Test your knowledge of how product innovation and marketing intersected to democratize astronomy equipment for the masses!

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The introduction of computerized 'GoTo' technology that allowed beginners to automatically locate celestial objects
Aggressive celebrity endorsements from prominent scientists like Neil deGrasse Tyson and Brian Cox
Dramatic price reductions due to manufacturing innovations in China and Taiwan
Bundling telescopes with smartphone adapters to capture and share astronomy photos on social media