Which brand collaboration with a film franchise is credited with increasing its product sales by 65% and establishing the modern movie merchandising model?

Movie magic isn't just about what's on screen—it's also about strategic brand partnerships that have changed the industry. From product placements that became cultural touchstones to merchandising deals that redefined movie marketing, film studios have mastered the art of collaboration. Test your knowledge about some of the most influential brand collaborations in cinematic history that transformed both the entertainment landscape and consumer products.

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Ray-Ban sunglasses and 'Men in Black' (1997)
Star Wars and Kenner Toys (1977)
Reese's Pieces and 'E.T. the Extra-Terrestrial' (1982)
FedEx and 'Cast Away' (2000)