Which retail innovation did Nike first introduce in 2018 that revolutionized sports merchandise personalization and significantly boosted customer loyalty?

The sporting goods industry is constantly evolving with technological advancements and innovative retail strategies. Major sports brands are pioneering new ways to enhance customer loyalty and shopping experiences. This trivia question tests your knowledge of recent retail innovations in the sports industry that have transformed how athletes and fans engage with products. Can you identify the groundbreaking retail concept that changed the game?

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Nike By You (formerly Nike ID) in-store customization studios with same-day production
Nike Fit: 3D foot-scanning technology that recommends your perfect shoe size across all Nike styles
Nike Connect: RFID-enabled jerseys that unlock exclusive content when scanned with a smartphone
Nike Adventure Club: Subscription service for children's athletic footwear with sustainability rewards