Which sports retailer first introduced 'smart mirrors' in fitting rooms that allow customers to virtually try on different colors of apparel without changing clothes?

Test your knowledge of cutting-edge retail technology in the sports industry! Major sporting goods retailers and brands are constantly evolving their in-store experiences to engage customers and boost sales. This question focuses on a groundbreaking retail technology implementation that changed how customers shop for athletic gear. Think about recent innovations in sports retail that have made headlines in the industry.

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Nike with their Nike by Melrose concept stores
Lululemon with their experiential flagship stores
Under Armour with their Brand House locations
Adidas with their Stadium concept stores