In what year did the FDA allow the first televised direct-to-consumer pharmaceutical advertisement for a prescription medication in the United States?

The pharmaceutical industry has a fascinating history of product marketing evolution. From medical journals to direct-to-consumer advertising, pharmaceutical companies have continuously adapted their approach to reach healthcare providers and patients. This trivia explores a pivotal moment in pharmaceutical advertising history that changed how prescription medications are marketed to the public. Test your knowledge about this significant milestone in medical product promotion!

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1983 - When Pfizer launched a campaign for a cardiovascular medication
1997 - When Claritin (loratadine) became the first prescription drug advertised on television
2002 - When Viagra (sildenafil) advertisements first appeared during major sporting events
1991 - When Merck began television promotions for cholesterol-lowering medications